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  • Weightlifter
    Posted October 1, 2020 at 4:08 pm

    To gain some insight into modern-day branding, we handed 100 people some coloured pens and embarked on an experiment. Then, we asked experts in marketing and branding to give us their tips on how a business of any size can develop a memorable logo that resonates with its audience. We then asked 100 members of the public to draw each logo of the above brands. Drawn by hand, they had a total of 30 minutes, with no restrictions on colours and absolutely no use of the internet. Here is what we found.

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